You declared a field, FIRST_NAME, from your profile list in your campaign. What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign? A. {FIRST_NAME} $ B. $FIRST_NAME C. {FIRST_NAME}…

Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.) A. Memo text – unlimited number of characters B. Time stamp C. Currency D. Number E. Medium text – up to 100 characters F.…

Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016? A. Live Date – August 1, 2016 B. Interval Date = August 1, 2016 plus one day C.…

In which two situations should you republish a program after making a change or correction? (Choose two.) A. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate. B.…

You send the same email campaign out on the first Tuesday of every month to announce the month’s specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during…

You created a specific filter for the individuals that you want to send a campaign to. What are the steps to define this filter to be used in a campaign? A. Locate the campaign in the Manage Campaign section, navigate…

Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with…

Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email. How can you configure this in Responsys? A. In Message Designer, click…

You need to comment your RPL code so that it doesn’t get generated in the source HTML for a campaign. A. <!– and –> B. <#– and –> C. <comment> and </comment> D. <<– !~ –>

Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website. Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.) A. products…