What should a salesperson focus on achieving during initial discussions with customers about a potential HP BSM solution?

What should a salesperson focus on achieving during initial discussions with customers about a potential HP BSM solution?
A. Identifying the customers’ pain points and their associated compelling events or manifestations.
B. Reviewing the HP BSM solution road-map and identifying specific tool "gaps" with the customer.
C. Highlighting the customers’ ITIL Service Management issues.
D. Identifying competitors who are engaging with the customers.

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