Which components should a salesperson include when comprising a solid value proposition for a customer to invest in HP BSM?

Which components should a salesperson include when comprising a solid value proposition for a customer to invest in HP BSM?
A. Illustrating similar customer success cases and determining which best matches the customer’s priority need.
B. Evaluating the customer’s budget for a BSM solution and providing a measureable benefit.
C. Connecting an IT management process with a business objective and a measureable benefit.
D. Connecting an IT pain point with a BSM solution tool and scheduling a demonstration.

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