Which is the main outstanding reason and justification for business outcome-based sales approach?

Which is the main outstanding reason and justification for business outcome-based sales approach?
A. Organizations want more from their IT solutions which respect to value, time-to-market, and measurable outcomes.
B. Organizations want to improve the chain of value based on the cost of IT solutions they provide.
C. Organizations want to develop marketing and communicational strategies in order to sell more efficiently.
D. Organizations want to offer a renewed portfolio in order to increase share value.

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