Which is the one and only outstanding reason and justification for business outcome-based sales approach?

According to Cisco and related to customers, which is the one and only outstanding reason and justification for business outcome-based sales approach?
A. Executives are interested in satisfying customers’ needs and requirements.
B. Managers and supervisors are committed to close the quality of service gap.
C. Stakeholders are interested in being considered when developing and assessing business outcomes.
D. Customers are interested in solutions and services that result in measurable outcomes.

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