Why is it convenient to tie business outcomes and the customer value proposition?
A. Because it accelerates the time to market of new products and solutions while maintaining a reasonable cost structure.
B. Because this way you can establish fixed business goals and priorities and facilitate the deployment project management.
C. To reduce complexity for stakeholders, it is easier for them to describe the benefits and to influence others to gain support.
D. Because it keeps the value proposition unchanged, it is easier for stakeholders to claim for accountability.
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