Why should the solution be presented in business terms?

Why should the solution be presented in business terms?
A. This is the most powerful way to associate technology with customer strategic goals
B. Cisco and its partners need to show industry best practice, in order to win new deals
C. Solution value should be related to needs of developed and emerging market customers
D. Relating solution benefits in business terms helps the CIO gain more in staffing to maintain current systems

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