How should you address customer concerns relative to price?
A. by lowering the price with very little margin just secure the deal
B. by explaining that HP has the most secure PCs on the planet, which warrants the higher price
C. by focusing on key areas that show business value and highlight how the HP solution offerings offer best-in-class pricing for the value they deliver
D. by telling them their competitor has just bought some and they don’t want to be left behind
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