Certified Marketing Cloud Email Specialist
What should the marketer do in order to accomplish this?
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer’s specific representative. Which functionalities accomplish the requested configuration? A. Delivery Profile and AMPscript Lookup B.…
Which area of the application should provide this data?
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder. What should the marketer do in order to accomplish…
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks. Which area of the application should provide this data? A. Send Performance Tab B. Email Overlay View C. Tracking Conversions Tab
What should NTO do to create and send localized content at scale?
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number…
Which metric should be analyzed as a possible indicator of bad sender reputation?
Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources. What should NTO do to create and send localized…
What should they do to improve searching and filtering in Content Builder?
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers. Which metric should be analyzed as a possible…
Which tool should help create this table?
A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder? A. Add assets to folders upon creation. B. Add descriptive tags to each asset upon creation. C.…
Which activity is missing?
A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up…
What should be set up to help organize NTO’s email tracking results?
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly. What should be set up to help organize NTO’s email tracking results? A. Create folders in My Tracking and select where to send results when sending an email. B.…