What must occur before a bank’s Chief Marketing Officer can understand the sentiments social media users are expressing about the bank’s credit cards?
A. Monitor social media events in real time. Analyzing unstructured streaming data is necessary to produce immediately actionable insights.
B. Get access to a social media analytics platform. Unstructured data extracted from many external sources are analyzed in relevant context.
C. Add sentiment metrics into the data warehouse.This trusted structured information source is guaranteed to yield reproducible, high quality reports.
D. Buy a service offering from Twitter which provides insights into the behaviors of the bank’s customers. The bank will need to disclose the customer names.
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