Which DevOps practice should they focus on to understand the reasons the customers are not satisfied and to improve customer satisfaction?

A retail company implemented several DevOps practices to improve time to market and to increase customer satisfaction. They realized several benefits like delivery time, quality of services and small release cycles. Even doing all those improvements, their customers are still very unsatisfied with their website.
Which DevOps practice should they focus on to understand the reasons the customers are not satisfied and to improve customer satisfaction?
A. shift left requirements
B. requirements management
C. feedback management
D. continuous feedback

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