You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.
You finished setting up the different initial data sources. You are starting the unification process.
Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
A. Identify the primary keys and semantic field types within the different entities.
B. Identify the entities that you need to unify into a single profile.
C. Identify the prioritization of similar fields between different entities.
D. Select the fields you want to include the unified customer profile.
E. Identify rules for duplication between different entities.
