A client has a business goal of increasing units sold by 10 percent.
Which two data mining objectives would be consistent with their business goal? (Choose two.)
A. Create a profile of customers most likely to default on their account.
B. Create a profile of current high value customers’ purchasing patterns.
C. Reduce marketing costs.
D. Determine which products should be grouped together on the shopping Web site.
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REAL Answer:
B. Create a profile of current high value customers’ purchasing patterns.
D. Determine which products should be grouped together on the shopping Web site.