Which two ways can you customize email content by using a custom object record?

In which two ways can you customize email content by using a custom object record? (Choose two.)
A. Link the email to the segment you wish to target in your campaign. By providing references to a custom object, the email will be personalized.
B. Edit the HTML to allow customization based on contact field values.
C. Set dynamic content rules based on a contact’s Account filed value.
D. Set dynamic content rules based on a linked contact’s custom object filed value.
E. Insert a field merge into the email.

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