Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using…
Andy is a consultant to a business that wants to advertise in the Google Content Network. He recommends that the business owner use the contextual targeting for his ads. What is the contextual targeting? A. The contextual targeting allows the…
Jan has a Website selling shoes and socks online. She would like to use Google AdWords’ cost- peracquisition approach for her ads. If Jan uses this approach what must she also do? A. Jan must also use Google Checkout. B.…
Examine the image given below: What Google Tool is being used in the image above? A. Google Wonder Wheel B. Google Rich Media Ad Builder C. Google Ad Builder D. Google Ads Diagnostic Tool
Lila has created a display campaign to help support her consulting business. The ad has been running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire…
Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the…
Which of the following is NOT an Ad format available through self-managed AdWords accounts? A. Display Ads B. Mobile Ads C. Image Ads D. Text Ads
Which of the following is a type of internet-based advertising that allows the marketer to only target ads to users who have visited the marketer’s Website? A. Keyword targeting B. Contextual targeting C. Remarketing D. Internet category marketing
Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown? A. Clicks B. Average CPM C. Average CPC D. Click Through Rate (CTR)
Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service. Which one of the following targeting options would…