Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?
A. Clicks
B. Average CPM
C. Average CPC
D. Click Through Rate (CTR)
Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?
A. Clicks
B. Average CPM
C. Average CPC
D. Click Through Rate (CTR)