The Chief Marketing Officer of a global retailing company wants to use customer input to gain further insight into the revenue impact of marketing and sales campaigns. The Chief Information Officer is requesting a transformation project to enrich the company’s system of record customer relationship management application by integrating it with a new system of engagement application. What should be recommended?
A. Create a spreadsheet report of each salesclerk’s monthly commission
B. Start a campaign on social media to solicit feedback from the company’s followers
C. Deploy tablet computers to each store manager so that sales can be tracked in real time
D. Use near real time analytics on data generated from the company’s website and social media networks about the company and its products
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