Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
A. Many-to-Many Relationship
B. One-to-One Relationship
C. Population
D. One-to-Many Relationship
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C is correct
Populations represent a master set of contacts within your Marketing Cloud account joined by an overarching theme. For example, the Marketing Cloud account for a health care provider could include three separate populations:
Patients
Doctors
Insurers
Each of these distinct groups requires different information and content, so populations help you create a master segment of the audience. You can then ensure that the populations receive only the content and use only those attributes necessary to conduct your marketing activities. Populations link to the contact model using ContactKey to a primary key with a 1:1 relationship.