Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? (Choose three.)
A. Conversion Rate
B. Last Purchase Date
C. Ages in Household
D. Proximity to Store
E. Lifetime Purchase Value
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