A Marketing Manager at a pet insurance company plans to launch a targeted marketing campaign on social media to acquire new customers. Currently, the company has the following data in Amazon Aurora:
Profiles for all past and existing customers
Profiles for all past and existing insured pets
Policy-level information
Premiums received Claims paid
What steps should be taken to implement a machine learning model to identify potential new customers on social media?
A. Use regression on customer profile data to understand key characteristics of consumer segments. Find similar profiles on social media
B. Use clustering on customer profile data to understand key characteristics of consumer segments. Find similar profiles on social media
C. Use a recommendation engine on customer profile data to understand key characteristics of consumer segments. Find similar profiles on social media.
D. Use a decision tree classifier engine on customer profile data to understand key characteristics of consumer segments.
Find similar profiles on social media.
