An organization is entering a new market with a range of services. Similar services already exist in the market, and the demand is high.
Which is the BEST approach to pricing and charging for the services in the new market?
A. Adopt a short-term Increase in the pricing and margins
B. Adjust competitive prices for the market and competition
C. Ensure service costs are clear to the consumers to help regulate prices
D. Establish long-term contracts with fixed prices to help secure future Income
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