Why might an organization choose to Implement an Innovation even though it does not meet its minimum requirement for “return on Investment’ (ROI)?

Why might an organization choose to Implement an Innovation even though it does not meet its minimum requirement for “return on Investment’ (ROI)?
A. The innovation is low cost
B. The innovation is essential for the a organization to survive
C. The innovation will deliver significant benefit for the organization
D. The innovation is low risk

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