Home » BCS » ISEB-BA1 » Which of the following techniques can be used to pull together the results of an analysis of the external and internal business environment of an organisation?
Which of the following techniques can be used to pull together the results of an analysis of the external and internal business environment of an organisation?
A. SWOT analysis.
B. Resource audit.
C. Five-forces model.
D. Balanced business scorecard.
Correct Answer: A
Explanation/Reference:
SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
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