A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazine like format designed to appeal to a more upscale clientele. The company is now planning to launch a house wares catalog using the same concept.
The company’s plan assumes that
A. otherhouse warescatalogs withmagazine likeformats do not already exist
B. an upscale clientele would be interested in ahouse warescatalog
C. the same copywriter and graphic artist could be employed for both the clothing andhouse warescatalogs
D. amagazine likeformat requires a copywriter and a graphic artist
E. customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format
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