American customers expect high quality. When the quality of a manufactured product is raised, it in turn raises customer expectations. A company that believes that the quality of its products is satisfactory will soon discover that its customers are not similarly satisfied. The goal of Sunnybrook Corporation is to meet or exceed customer expectations.
Which of the following must be true on the basis of the statements above?
A. Sunny brook’scompetitors will succeed in attracting customers only if those competitors adoptSunny brook’sgoal as their own.
B. A company that does not correctly forecast the expectations of its customers is certain to fail in advancing the quality of its products.
C. It is possible to meet the goal of Sunnybrook Corporation only if the quality of their products can be continually improved upon.
D. If a company becomes satisfied with the quality of the products it manufactures, then the quality is likely to decline.
E. Sunny brook’scustomers are currently satisfied with the quality of its products.
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