How should you tailor the conversation to best engage an organization’s line of business (LOB) decision makers?

How should you tailor the conversation to best engage an organization’s line of business (LOB) decision makers?
A. Dig into specifics for each solution or product that you propose.
B. Avoid talking about IT-related topics as LOB managers aren’t involved in IT spending.
C. Highlight the purchase price of HPE solutions and compare costs against competitors.
D. Focus on how an IT solution can help them address their business problem while keeping costs low.

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