Which basis should you suggest the new product owner use for prioritizing the product backlog?

Your development team uses Scrum as its process framework and utilizes the Microsoft Framework (MSF) for Agile Software Development 6.0 process template.
A new team member who is new to Scrum assumes the role of product owner.
You need to help the new product owner prioritize the product backlog.
Which basis should you suggest the new product owner use for prioritizing the product backlog?
A. personal preference
B. estimated cost and effort for each requirement
C. risk and business value of each requirement
D. technical complexity of each requirement

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