A company has completed a major project within time, cost, and scope and satisfied high-level quality standards and marketing requests. However, the product was considered a complete failure by shareholders and the market due to low return on investment.
From the business analysis perspective, the main reason for this business failure was a failure to:
A. establish measurable success criteria in the business case.
B. gather the appropriate usability requirements.
C. set the product positioning.
D. review and evaluate market expectations.
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