A project manager joins a project to handle the merger between a digital marketing firm and an advertising firm. Team members from both firms are finding it difficult to work together.
What should the project manager do?
A. Schedule training to enhance the competencies of both teams.
B. Conduct team-building activities to build a collaborative working environment.
C. Initiate team assessments to understand both teams’ strengths and weaknesses.
D. Offer recognition and rewards to promote team cohesion.
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