You work as project manager at a beauty products company. One of the primary product lines is hair-coloring/dye products. Your company’s primary market is currently in the United States. However, your company is attempting to expand its distribution channels to Europe, specifically within the countries within the European Union. Your company has partnered up with several resellers within Europe to begin distribution of the cosmetic products into various retail channels. One of your partners has just informed you that one of the restrictions imposed by the European Union is that hair-care products must NOT contain any carcinogenic products. However, your dye contains trace amounts of carcinogens. By U.S. standards, the trace amount of carcinogens is considered to be safe. What is the appropriate response to this situation?
A. Inform the potential resellers and partners that your hair coloring products may not comply with the standards imposed by European Union, and that you’ll request an investigation into this issue.
B. Inform the potential resellers and partners that your product formulation is considered trade secret and you are unable to disclose the chemical composition of the hair coloring products at this time. A full investigation into this issue will be undertaken.
C. Inform the potential resellers and partners that your hair coloring product does not comply with the standards imposed by the European Union, and that your company will develop a special formulation that complies with the standards.
D. Since the level of carcinogens is assumed to be safe, there is no need to inform your resellers and partners regarding this issue.
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