You are the project manager at Day-Old donuts a rapidly growing franchise selling premium donuts at a discount. Currently, your company is planning on opening additional stores throughout Europe. Your company is evaluating different areas for expansion including France, Germany and England.
You need to give the presentation to the steering committee to discuss which areas provide the best opportunities for expansion. For each of the three locations, you have been asked to determine the discount rate at which the present value of future cash flows of an investment equal to the cost of investment. What is this considered?
A. Weighted scoring model
B. IRR
C. NPV
D. Payback period
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