You are a project manager at an utility company. Due to the recent rise in the cost of petroleum, the market demand for cheaper, alternate forms of energy have grown exponentially. Your company has identified, a multi billion dollar market opportunity for alternate forms of energy.
However your organization does not have enough resources and expertise to exploit this market opportunity. Hence your organization has decided to form joint ventures and risk sharing relationship with various other utility companies to coordinate research and development activities. Which of he following best describes the best strategy you are using with this market opportunity?
A. Enhance
B. Share
C. Avoidance
D. Exploit
E. Acceptance
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